McDonald's Beacon Business McDonald's mission is to be our customers' favourite place and way to eat and drink.Our core values are:We are committed to continuously improving our operations and enhancing our customers' experience.We place the customer experience at the core of all we doWe are committed to our peopleWe believe in the McDonald’s SystemWe operate our business ethicallyWe give back to our communitiesWe grow our business profitablyWe strive continually to improve